Every business owner needs a way to organize and present information about how he or she intends to develop, grow, and manage his or her business. A business plan is the perfect tool. When well-crafted, a plan will catch the attention of potential investors and customers while encouraging them to support the business. When seen this way, a business plan becomes the foundation for any successful business.
A business plan can be constructed by building upon four essential cornerstones:
Business Idea
Market Analysis
Marketing Strategy
Financial Analysis
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